1 Cookies and web analysis tools


1.1 What are cookies?

In order to make our websites as user-friendly as possible and to increase the relevance of our advertising for the visitors to our websites, we and our partners use so-called "cookies". Cookies are small files that are stored on a visitor's hard drive. They allow information to be stored for a certain period of time and the visitor's computer to be identified. This is done in part using so-called tracking pixels, which are not stored on a visitor's hard drive but can help identify the computer in the same way as a cookie. In the following, the term "cookie" covers cookies in the technical sense as well as tracking pixels and similar technical methods.

When you visit our website for the first time, you will see a notice concerning data protection with a cookie consent text on the first page you visit. If you then continue to use the websites and do not object to the use of cookies, this consent will be saved on your browser so that we do not have to display this information again on every page. If this notification is missing on your browser (e.g. as a result of your deleting your browser history), it will be displayed again when you visit our website.

1.2 Which cookies do we use, what is the legal basis of their use and how long are they stored?

We use three categories of cookies on our websites: (1) Essential cookies, without which the functionality of our websites would be limited, (2) optional performance cookies and (3) optional targeting or advertising cookies:

1.2.1 Essential cookies

These cookies are essential for you to move around our websites and use the functions. For example, they save the products you have placed in your basket as well as the progress of the ordering process. These cookies also allow you to easily search for retailers where you can purchase our products (e.g. by displaying a map of your area). These cookies do not collect any information about you for marketing purposes, nor do they store where you have been on the internet. Disabling this category of cookies would limit the functionality of all or part of the websites.

The legal basis for processing is our legitimate interests (Art. 6 (1) (f) GDPR).

These cookies are session-specific and expire after your visit to the website (session).

1.2.2 Performance cookies/ Google Analytics

Performance cookies collect information about how visitors use a website in general, such as which pages they visit most frequently and whether they receive error messages from websites. These cookies do not collect any data that can be used to identify visitors. All of the information collected with the help of these cookies serves exclusively to understand and improve the functionality of the website and the service it provides.

We use Google Analytics, a web analytics service provided by Google Inc. The information generated by the use of Google Analytics about your use of this website is transmitted to and stored by Google on servers in the United States. However, by activating the IP anonymisation on this website, Google will shorten your IP address beforehand within the area of the member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser will not be merged with other Google data.

Google will use this information on our behalf to analyse your use of the website, to compile reports on website activities and provide additional services relating to website use and internet use to the website operator. Pseudonymous user profiles can be created from the processed data.

Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent Google’s collection of the data generated by the cookie and related to their use of the online offer and Google’s processing of such data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

The legal basis for processing is our legitimate interests because we only use pseudonymised or anonymised data (Art. 6 (1) (f) GDPR).

The data collected on the basis of these cookies is made anonymous before analysis. You can deactivate or delete cookies and information stored therein at any time (see 4.2.4). 

1.2.3 Targeting and advertising cookies

Targeting and advertising cookies are used to tailor advertising more specifically to you and your interests. They also serve to limit how often you see the same advert, to measure the effectiveness of an advertising campaign and understand people's behaviour after viewing an advert. These cookies are usually placed on the pages of advertising networks with the consent of the website operator (i.e. in this case us). They detect that a user has visited a website and pass this information on to other companies, e.g. advertising companies, or adjust the adverts accordingly. They are often linked to the functions of the website provided by this company. We use these cookies to connect with social networks that may then use the information about your visit to tailor adverts on other websites to you and to provide the advertising networks we use with information about your visit so that you can later be presented with precisely the adverts that could interest you based on your browsing behaviour. If a product is purchased later, this fact may be transmitted to such an advertising network.

We also include cookies on our website that are set by service providers on our behalf and enable us to track which products of ours you have already viewed so that we can recommend similar products to you.

The legal basis for the processing is the consent you have given in the context of the cookie banner displayed when our website is visited (Art. 6 (1) (a) GDPR).

You can deactivate or delete cookies and the information stored therein at any time (see the following information).

1.2.4 Deactivation of analytics, targeting and advertising cookies

Deactivating the categories of analytics, targeting and advertising cookies does not affect the functionality of our websites. You may obtain information about the cookies as well as their names and object to the use of cookies on the respective provider’s website. We currently use the above-mentioned types of cookies from the following providers:


Provider's Privacy Information

Possibility of appeal (Opt-Out)













Google Adwords



Google Analytics









Adobe Media Optimizer





1.3 How do I disable cookies?

You can disable individual cookies using the links in the table above (opt-out options), provided that the cookie provider offers such a function. You can also prevent the use of any cookies by adjusting the cookie settings in your browser. However, we would like to point out that the functionality of our websites will be limited if you do so, since essential cookies will also be blocked.

If you go to the website www.youronlinechoices.com, you can read more information about cookies and the individual providers. There, you also have the opportunity to object to use-based online advertising by means of individual tools or all tools. To go directly to the preference manager, please click here: http://www.youronlinechoices.com/uk/your-ad-choices.


2. Links

We use links to our other web presences on websites and third-party services, e.g. on social media channels like Facebook, Twitter or Youtube. The data processing of these other service providers on their websites is the sole responsibility of these third parties and their data protection policy applies.


3. Security

We and our service providers employ technical and organisational security measures to protect your personal data against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons. Our data processing and security measures are continually being improved with technological developments.

When your personal data is transmitted to us, it is encrypted with Secure Socket Layer (SSL). Personal data exchanged between you and us or other participating companies is generally transmitted via encrypted connections that correspond to the current state of the art.

Our employees and our service providers are, of course, bound to a confidentiality agreement.



4. Your rights to information, correction, blocking and deletion

Every natural person whose personal data we process has the following rights (i.e. depending on the respective conditions):

§  If you have any questions regarding the processing of your personal data by us, we would be happy to provide you with information about your stored personal data at any time free of charge (Art. 15 GDPR).

§  You have the right to correct inaccurate data and complete incomplete data (Art. 16 GDPR).

§  You have a right to block/restrict the processing or delete your personal data that is no longer required or stored on the basis of legal obligations (Art. 17, 18 GDPR).

§  You have the right to transfer the data in a structured, commonly used and machine-readable format, provided that you have provided us with the data on the basis of an agreement or a contract between us and you (Art. 20 GDPR).

§  You have the right to object to the processing of your data for direct marketing purposes at any time (Art. 21 (2 and 3) GDPR).

§  You have a right to object to processing of personal data on the basis of a legitimate interest, unless we can explain our compelling legitimate grounds (Art. 21 (1) GDPR). We have pointed out above in what cases such a right is available.

§  If you have given your consent to data processing, you can withdraw this with effect for the future at any time, i.e. the legality of the data processing carried out up to the time of the revocation remains unaffected by your withdrawal of consent. After withdrawing your consent, you may no longer use our services.

Please contact us with your request in writing (keyword: data protection) or via e-mail using the contact information under section 8. We reserve the right to check your identity to ensure that your personal data is not disclosed to unauthorised persons.

You also have the right to file a complaint with a data protection authority.


5. Changes

From time to time, it is necessary to change the content of this Privacy and Data Protection Policy. We therefore reserve the right to change it at any time. We will publish the amended version of the Privacy and Data Protection Policy here as well. If you visit us again, we kindly ask you to read the Privacy and Data Protection Policy again.

Last change: Jun 2019